More than a year ago I spent time thinking about Facebook and the problem it solves. Back then, Facebook was growing in a staggering speed, adding 1 million users every week. This week, Facebook turned 5 and with 15% of the world internet users on Facebook, it is clear they are winning the game of user adoption. I made two claims about Facebook back then and I am happy to say I was very wrong about one and only somehow right about the other. Not much of a record…
I was wrong about the problem Facebook is solving. I thought it was a fun product that did not solve any real life problem. With 15 months of perspective I feel that I have a better idea: Facebook is so successful because we are all absolutely horrible in managing our social relations. Continue reading “The Problem Facebook does solve”
Quick quiz to start things off: Who is the market leader in the enterprise software space? If you guessed Oracle, IBM and SAP, you got 5 points and a bonus. Question 2: who rules the consumer space? 5 points if you guessed Google and an extra 1 if you added Microsoft. Question number 3: who is the market leader in SMB? If “let me think” is your answer, you are in good company (and you got 2 points for having a brain…). So how come such a large market doesn’t have a market leader? Continue reading “The SMB Market- Difficult To Win, But Too Large Not To Try”
The long tail has been here forever. Seth Godin ended his blog post about the topic with the following: “The question isn’t, “Is this real?” The question is: “What are you doing about it?” Since I aim to please, I sat right away trying to help the readers answering this question: What should I do about the long tail? Continue reading “The Long Tail—A Short User Guide”
I actually didn’t plan to write about Facebook any more. In my recent post I claimed that Facebook is not solving any real problem. My readers were kind enough to prove me wrong… Jason thought we were just too old, and Jose thought that the problem Facebook is solving is loneliness. This is a big one to solve and a very good point… I scratched my head trying to reconcile the disconnect: Facebook is obviously successful and some people think they cannot live without it (one of the commenters, Radha, tested his strength by not logging into the ‘book for few days—this is how addicting it is). So how come so many people love it and so many others cannot understand the buzz? Continue reading “Facebook, Market Segmentation And a Discussion Mark Zuckerberg Never Had”
Due to popular demand, I created one PDF document that summarize both posts (SMB- Redefined and the Subsidiary) about the different type of SMB companies. Enjoy.
SMB Segmentation White Paper
Although everyone already has read “Crossing the Chasm” by Geoffrey Moore, still most of the business management/ERP products are quite generic or adapted to very few broad verticals like “Services” or “Wholesales”. In reality, calling “services” a segment is nothing but marketing: there are hundreds of very different subsegments in this industry with different needs and requests: real estate agents will need good CRM and follow-up systems, and a link to MLS, and most probably will require a good BI system that can bridge both. Contractors will need great project management systems, and lawyers will need good billing capabilities. All of them are part of the service industry, but they have very little in common. Continue reading “Better Segmentation and Customer Satisfaction in Business Management Suites”