Better Segmentation and Customer Satisfaction in Business Management Suites

Although everyone already has read “Crossing the Chasm” by Geoffrey Moore, still most of the business management/ERP products are quite generic or adapted to very few broad verticals like “Services” or “Wholesales”. In reality, calling “services” a segment is nothing but marketing: there are hundreds of very different subsegments in this industry with different needs and requests: real estate agents will need good CRM and follow-up systems, and a link to MLS, and most probably will require a good BI system that can bridge both. Contractors will need great project management systems, and lawyers will need good billing capabilities. All of them are part of the service industry, but they have very little in common. Continue reading “Better Segmentation and Customer Satisfaction in Business Management Suites”

Better Segmentation and Customer Satisfaction in Business Management Suites