Quick quiz to start things off: Who is the market leader in the enterprise software space? If you guessed Oracle, IBM and SAP, you got 5 points and a bonus. Question 2: who rules the consumer space? 5 points if you guessed Google and an extra 1 if you added Microsoft. Question number 3: who is the market leader in SMB? If “let me think” is your answer, you are in good company (and you got 2 points for having a brain…). So how come such a large market doesn’t have a market leader? Continue reading “The SMB Market- Difficult To Win, But Too Large Not To Try” →