The Long Tail—A Short User Guide

The long tail has been here forever. Seth Godin ended his blog post about the topic with the following: “The question isn’t, “Is this real?” The question is: “What are you doing about it?” Since I aim to please, I sat right away trying to help the readers answering this question: What should I do about the long tail? Continue reading “The Long Tail—A Short User Guide”

The Long Tail—A Short User Guide

Facebook, Market Segmentation And a Discussion Mark Zuckerberg Never Had

I actually didn’t plan to write about Facebook any more. In my recent post I claimed that Facebook is not solving any real problem. My readers were kind enough to prove me wrong… Jason thought we were just too old, and Jose thought that the problem Facebook is solving is loneliness. This is a big one to solve and a very good point… I scratched my head trying to reconcile the disconnect: Facebook is obviously successful and some people think they cannot live without it (one of the commenters, Radha, tested his strength by not logging into the ‘book for few days—this is how addicting it is). So how come so many people love it and so many others cannot understand the buzz? Continue reading “Facebook, Market Segmentation And a Discussion Mark Zuckerberg Never Had”

Facebook, Market Segmentation And a Discussion Mark Zuckerberg Never Had