Last week I attempted to further segment the SMB market. It turned out to be my most popular post, so I guess the topic is of some interest to the public… A clever comment made by my friend Philip Lay reminded me of one type of SMB company I forgot: the subsidiary—a company for which a majority of the voting stock is owned by another company.

For many businesses, selling to subsidiaries of large enterprises is the ultimate prize, the golden trophy. See how proud Microsoft is, as one example… There are several reasons for this desire: Continue reading “The Final Type of SMB: The Subsidiary of a Large Enterprise” →