Here is another important insight that will help vendors and entrepreneurs to better understand SMBs: most of them are passion driven. Now, it is not the same type of passion that drives C-level execs in the top floors of Fortune 500 companies. It is passion for what they do, the hobby that turned into a business. Understanding how SMBs are driven and what they do best will help you to better serve them. I know I am generalizing, but you will find it true in many cases, especially in smaller SMBs (owner operator). Continue reading “SMB—The Passion Business” →