“Tear down this wall” was the famous challenge from United States President Ronald Reagan to Soviet leader Mikhail Gorbachev to destroy the Berlin Wall.
The best thing to do when you have only one strategy for your company is to say there is only one strategy in the world. It makes you right automatically which is a great boost for anyone’s ego. When Marc Benioff came with the famous no-software tagline, he was trying to make a point. As the only SaaS game in town, in a market dominated by Siebel, playing the no-software card helped Salesforce.com differentiate itself and win, leaving all its competitors far behind. I understand the marketing wisdom behind “no software” but I don’t agree with this claim. It will be as reasonable for Toyota to declare the death of a non-hybrid cars.
But why do I even bring “no software” up? It is all because Lawson CEO predicted the death of SaaS and carefully explained that he has only one strategy too: YES software. I don’t even want to get to the argument who is right: Benioff or Debes . Debes is entitled to have his own opinion even if I think he is terribly wrong. Nonetheless, most of the reasons he provided to support his point of view are either wrong or bluntly anti-customer. Continue reading ““Tear down this wall”- the Lawson version”