How not to Measure Customer Satisfaction

Last week I wrote about measuring customer satisfaction using only one powerful question. Between then and now I was approached by two companies to gauge mine: Netflix and Telenav. I like both services a lot but Netflix proves time and again that they have mastered the web 2.0 techniques of measuring satisfaction and performance whileTelenav looks like it outsourced customer engagement to an agency from the 90s… Continue reading “How not to Measure Customer Satisfaction”

How not to Measure Customer Satisfaction