How Small Businesses Can Improve Their Relations With Customers Through Social Media

Also published by Search Engine Watch on September 2 2010

he big question for small business owners five years ago was, “Should I useĀ Google instead of yellow pages to attract new customers?” NowGoogle is commonly used by SMBs and that question gave way to a new one: “Do I need to be using social media?

Social media is a much more complex issue than the Google versus yellow pages debate. With dozens of options, most small businesses can’t decide where to invest their limited time. Many become overwhelmed and end up doing nothing. So, what to do?

Do You Need to Use Social Media? Continue reading “How Small Businesses Can Improve Their Relations With Customers Through Social Media”

How Small Businesses Can Improve Their Relations With Customers Through Social Media

Small Business: Be Large (or at least appear large…)

One of the basic Mountain Lion Safety rules (and if you hike in the Bay Area you want togadishamiabelarge1.jpg be familiar with the rules) is DO ALL YOU CAN TO APPEAR LARGER. This is a great rule for small businesses as well, as they try to stand out. Appearing to be big puts small business in parity with their larger peers, and then they can shine on knowledge, customer service or innovation.

Here are some basic tips for sounding and looking large: Continue reading “Small Business: Be Large (or at least appear large…)”

Small Business: Be Large (or at least appear large…)