There is a new SaaS—“Something as a Service” every month. First came the term SaaS—Software as a Service. Marc Benioff coined PaaS—Platform as a Service. Amazon came along with HaaS– hardware as a Service, and Zoli brought the latest one: CaaS—Car as a Service, in response to Shai Agassi’s launch of better place project.

If we learn from history, almost every service started as a product one owned and maintained, which turned into a service over time. Adam and Eve were the first known couple, but shortly thereafter, the first prostitute emerged, offering the real first SaaS: “Spouse as a Service.” Banks are no more than fancy language for VaaS: Vaults as a Service. With urbanization, people started moving from villages to big cities, only to meet the DaaS concept: “Dwelling as a Service,” a huge industry (house and apartment rentals) until these very days. Continue reading “The next SaaS- Something as a Service” →