Jeff Cornwall writes in his blog about a new survey released by UPS. It found that most of America’s small and mid-sized businesses have failed to explore the significant growth opportunities offered by an increasingly global economy; 67% of the nation’s SMBs are still relying solely on the U.S. economy. The percentage of the exporters, the ones I am targeting in this post, is even lower. While some people will be surprised by the low number, I am actually not… Going global is risky and scary so one can understand why it should be the last thing on SMB owners’ minds.
Nevertheless, going global can be a very smart move. You expand your market potential, immune your business from local recessions and diversify your risk. It is also fun, and you will learn a bunch. Continue reading “Small Business -Go Global”