Seth Godin is writing about Apple’s grand move of firing 800 retail employees for double-dipping into their iPhone benefits. Seth thinks it is marketing and he is probably right. Apple sent a clear message of high ethics to other employees and to the market.

The bothersome question is the fact that Apple actually had to fire 800! employees to make this point. I could only think of two reasons for this massive misbehavior: The rules were not clear for Apple employees or that there is a low ethics atmosphere in Apple stores. Continue reading “Apple Company Ethics” →