SMB- Redefined?

No one can spell my name right when they hear it. Every time I introduce myself I have to spell my first and last name. By no fault of my own, I live on an unspellable street, which does not help much either… After almost 14 years in the SMB space, I feel exactly the same every time I mention my background, talk to a journalist or an analyst. The first question I am asked is: how do you define SMB?

If you try Wikipedia, the confusion will just grow: not only does every company have a different definition, different companies will have their own ideas as well. SAP defines SMB as companies with $1B worth of revenue and below. Gartner thinks that it is actually companies with revenue of $800M and below. With the dollar shrinking, they may well be right… Nevertheless, the important question is not how one defines SMB but why all the big companies treat it as one market? Continue reading “SMB- Redefined?”

SMB- Redefined?