Imagine, for a moment, a dating site where users are asked to rank single men and women using from one to five stars.
That rating is then aggregated, averaged, and displayed on the profile of every user on the site. When someone goes looking for the love of their life, or maybe just a dinner date, their search results are ranked in order of star rating. The top results are the Brad Pitts and Angelina Jolies of the dating pool. For Everyone. Always.